Marketing 421

Marketing Plan: Phase III

MKT/421

Describe the attributes of your yield or service in specific.

Within the new face cloth coffee tree occlude widened by deflower Co. the organization leave behind draw off more consumers to the candy company. Indeed through the process of the product lifecycle. This would revolve around advertisement and promotions. Moreover, this will meet the require of guests and sales personnel, as well as marketing strategies to progress the new coffee bar. A positioning factor will allow a solid plan and image that anticipates customers needs. However, the appropriate pricing strategy is necessary to bear in line with competitors. The chocolate bar will be accessible within price and within stores which will offer the new product. The first element of the estimating tool is it needs to be easy to access, as well as aesthetically pleasing. When a customer opens one of the white chocolate bars, it should be a unique experience. The package of white chocolate Mars bar is a red plastic packaging, and in the center has the logo of Mars. The back has a photo of chocolate beans, nuts, and nutritional harbor of the product. This package transmits joy, and fun because of the red background. The logo of Mars plays a role in an announcement that illuminates pictures chocolate beans.



It also appeals to national pride since it advertises that the white chocolate bar is made with chocolate beans and almonds produced in America. Behind the envelope there is an image of farmers. It includes suggestions that the consumer is indirectly helping farmers, as part of their product purchase. So the consumer would be looking on a national identification with Mars Co. With these images and this graphic design the product is perceived as a national brand and not a foreign one. In the center of the image there is a graphic detail of how the grain of chocolate transforms from the natural state into a white chocolate bar, giving a greater impression of the sinlessness of the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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