What Makes Advertising Effective

What Makes Advertising Effective?



Advertising and Media in the Marketing

EXECUTIVE SUMMARY

The purpose of the advertising is to transmit a message to the target mart through a brand. It begins with a source that encodes a message, then the message is presented through channels of communication, and it is decoded by the receiver (Moriarty et al, 2009). In the next pages, trying to explain what makes advertising effective, I lead focus in:

* How the consumer behaviour and its culture settle in the advertising.
* Which media channels use in order to make the advert more effective.
* How the Brand can make the advertising effective.

INTRODUCTION
Patsioura, F. et al (2009) define advertising as the capability to promote products, service and the company with the use of information and media.
Advertising is everywhere. Never a day passes without some kind of advertising message trench on human activity. There are very a few(prenominal) places left on planet earth where we are suitable to scape its ubiquitous presence. Adverts hit us every conjectural way, from every imaginable position and every possible shift (Wright, 2000).




So we can say that advertising is an essential parting of the marketing and also indispensable for the correct work of the economy. This is wherefore an effective advertising specialist must have a broad understanding of the whole marketing process in order to know what type of advertising to use in a given situation (Shaffer, 2009).

In this part of the delineate I will focus in how group involvements and memberships influence our actions as consumers (Schiffman and Lazar, 2007).
Consumer behaviour can be defined as the study of the processes involved when people select, purchase, use, or dispose of products, services, ideas or experiences to satisfy needs and desires (Mooij, 2007). The consumer not only affects the brand however also it is part of the marketing environment, this is why it is very heavy to...If you want to get a full essay, order it on our website: Ordercustompaper.com



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