marketing plan

Marketing Plan II
As Starbucks continues to expand the current output line with a new line of soups, several issues result volunteer valuable information for selling and sales. The potential buyers and consumers of the products ordain be the rise or fall of the product. As the attach to begins a new line of soups, the channelize market essential be clearly defined. The purchasing decisions of potential buyers and consumers be constitute factors in the marketing plan of Starbucks new soup line. plot of ground companies are constantly competing with each other, the competition of the corporation go forth be examined and taken into consideration for the marketing structure of Starbucks Soups. The out-of-door factors of the product expansion will determine the route for marketing Starbucks new products.
Target Market Selection
Market segments are the group of consumers based on homogeneous responses to merchandise offerings. section descriptors provide the ways in which market segments can be described. (Canadian retail 2000)
Typical descriptors based on demographics, such as age, income, and occupation, are the most frequently used ways of segmenting markets. Psychographics (the activities, interests, and opinions of consumers) are practically used to supplement demographic data.
Target markets are the divisions that precaution chooses to serve.



Market positioning is how management plans to compete in target markets that appeal to the firm. (Canadian Retailing 2000)
BusinessSelect Soups
Market Segment DescriptionAge, Income, and Occupation
Target Market Select Adults aged from 18 to 55
Education Level: College
Personal Income: $22, 000 and up
Professional: Blue and light -collar
Positioning Strategy in TargetSuperior-quality soup selections at a premium price in an attractive surrounding

Canadian Retailing (2000) states that: The market segments selected by management must be:
1.Measurable - Is the segment measurable and identifiable?
2.Accessible - pull up stakes focusing marketing...If you want to get a full essay, graze it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper