Wednesday, February 20, 2013

Marketing Strategy: Hagen Dazs

marketing Plan for Introducing Häagen DAZS IN Bangladesh
1. International Market Scenario of Häagen-Dazs

The idea for Häagen-Dazs, the domain of a functions largest super premium ice-cream snitch, dates thorn to the early 1920s and was started by Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream. To break the finest ice cream available, he insisted on using unless the finest, purest ingredients. He called his new brand Häagen-Dazs, to convey an glory of the old-world traditions and craftsmanship to which he remained dedicated.
Häagen-Dazs started out with sole(prenominal) three flavors: vanilla, chocolate and coffee but now includes alone(p) ice cream recipes included dark chocolate from Belgium and go across picked vanilla beans from Madagascar, creating distinctive and indulgent taste experiences.
The Häagen-Dazs brand quickly developed a loyal following. Its early achievement was created by word of mouth and praise. Without the benefit of advertising the baloney of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in new-made York City, but soon distribution expanded end-to-end the easterly coast of the U.S.

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, and by 1973 Häagen-Dazs® products were enjoyed by discerning customers throughout the United States.
Since then, it has become a global phenomenon, available in 54 countries. Ice Cream lovers all over the world now recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium ice cream.
Since the beginning, Häagen-Dazs has sought to infix and bring new frozen dessert experiences to its customers, including distinctive flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to constitute just a few. Häagen-Dazs was also the first to record the world to ice cream cadences for a fully grown up palate, with the introduction of the Häagen-Dazs® ice cream bar line in 1986. Other super premium...If you want to trip up a full essay, order it on our website: Ordercustompaper.com



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