Orientation And Motives Of Health Clubs Members In Terms Of Psychographic...

Executive Summary Brief objective This marketing research report generally attempts to achieve the following objectives much(prenominal) as to find come in the orientation and motives of wellness clubs members in terms of psychographic sectionalization such as lifestyles which argon broken down into Activities, Interest and sagaciousness statement as well as the behavioral division such as us succession rates and finally to lay down a better understanding about the Indonesians health club industry. Methodology In this particular study, 300 respondents were presumptuousness a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as behavioral segmentation such as usage rates. Findings The findings of the present research suggest that the shiftings of demographic segmentation such as gender and age are well-nigh related to the psychographic segmentation which is described as: health clubs members oppose toward the activities statement. They prefer to be in the health clubs on Saturday night, worthy a member to socialise and they do participate in more than one service organization. Health clubs members add up toward the divert statement.

They prefer to dress for comfort, eat healthy food everywhere tasty ones and they do think that all of their families should belong to the gym. Health clubs members strongly agree toward the opinion statement. They believe that maintaining fitness level is the most important thing, the world is overwhelmed with obesity issue and they agree that PE was one of their favorite subjects. In both gender and age variables, the findings are summarized as: The age variable does not go for significant contributions on activities statement whereas the gender has it. The age variable has significant contributions on Interest statement whereas the gender does not have it. The age variable has significant contributions on... If you want to train a full essay, order it on our website: Ordercustompaper.com

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