Tuesday, November 20, 2012

Analysis of Mobile Commerce Market in Hong Kong

Analysis of Mobile Commerce Market in Hong Kong chi Hong LEUNG Yuen Yan CHAN Candy Suk Ching CHAN leungch@cuhk.edu.hk rosannachan@cuhk.edu.hk candychan@cuhk.edu.hk Dept. of Curriculum & Instruction Dept. of Information Engineering Dept. of Curriculum & Instruction The Chinese University of Hong Kong The Chinese University of Hong Kong The Chinese University of Hong Kong Hong Kong Hong Kong Hong Kong (852) 2609 8092 (852) 2603 7419 (852) 2609 8092 ABSTRACT Hong Kong is one of the cities with the highest penetration rate of industrious devices in the world. There is the potential for Hong Kong to be a leader of officious spate. Recently, the six local restless communicate operators stimulated usage of SMS to promote mobile Internet markets. In addition, the Hongkong Post launched the mobile digital certificates for community-wide adoption of mobile commerce. However, the customers are not buying what might be expected, and mobile commerce is a relatively new concept to most of Hong Kong people. The initial consumers are basically committed to new technology and like getting their pass on on the latest innovations. They should be the major market segment in this early phase of development.

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Hong Kong is an international financial center, and the premier gateway for trade and investment moving into and out of China. This offers an opportunity that the information and newsworthiness provides a valuable market to mobile commerce. This paper depart discuss these factors and analyze the mobile commerce market in Hong Kong. Categories and face Descriptors eBusiness Management General Terms Management, Economics, Human Factors Keywords mobile commerce, marketing analysis, mobile network operator, communication standard, mobile e-cert, information market 1. INTRODUCTION Electronic commerce is evolution most remarkably around the world. It can generate an broad potential market in cyberspace. Businesses risk... If you want to get a full phase of the moon essay, order it on our website: Ordercustompaper.com



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