Chili's Red Hot Burrito Marketing

Unit 9Project Attractive New Menu Item Opportunity seek Report for Wendys David Stepp MT355-01 Kathryn Kelly PH.D May2, 2011 Introduction In observing and studying fast sustenance sales trends in The U.S. and abroad, I have discovered a authorisation new occurrence for our Wendys menu that tail generate added sales to our existing menu line up. The item I am referring to is a chipotle burrito. I wish to submit approximately of the preliminary research I have through that gives a birds eye view of the potential for this production in our stores. If the product management team sees this product as viable, I would suggest some investment in further research to ascertain the specifics of marketing this product throughout our stores in the U.S. and abroad. Secondary Data My first premise for this new product, the chipotle burrito, comes from some research summaries I have read which talk of the Latino food trends and their successes in other markets. For instance, there is this article call The Mexican Food Facts In recent research from the U.S. surgical incision of Agriculture, Mexican food has increased in popularity and Americans now ar eating four times more of it than 20 historic period ago. Mexican cuisine is becoming a part of mainstream culture.

not only has Mexican food had a major invite on Americas meals, it also has had a tremendous cause on market sales. Salsa, a condiment once mainly apply only for tacos, outranked ketchup as the No. 1 condiment in the United States. (Mexican Food Factshttp://www.texmextogo.com/ TexMexFoodFacts.htm) The burrito stands out as a succeeder according to this article titled The Burrito Breakdown: Not some(prenominal) fast foods can boast the all-elusive combination of nutritious value, huge taste and affordability. That is, with the exception of the burrito. For some $5 to $8, you can fill your hunger with a healthy helping of rice, beans, salsa, cheese, sour thresh or guacamole â€" and lets not forget your quality of meat. Its no... If you want to get a full essay, read it on our website: Ordercustompaper.com

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