Bottle Water

Competition in the Bottle Water Industry From 1996 to 2001 the nursing bottle water system attention beingnesswide sales went from 21 billion gallons to 32 billion gallons, with an annual growth appreciate average of 8.7%. The worlds largest market for bottled water, the United States attributes their 9.2% annual growth rate to consumers concerns regarding the purity of tap water, and a more wellness conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of American consumers. The top competitors in both the U.S. and global market include Nestle Waters, Groupe Dan i, Coca-Cola, and PepsiCo. The ambition in the bottle water industry is intense. The driving forces of the bottle water industry are causing competitors to merge with one another, develop new product variations, and enhance production and statistical distribution channels. PART 1. DRIVING FORCES The growing assumption that we will no longer see the growth rates increase, as we suck in in the late 1990s and early 2000s is causing value competition. The slowdown in the rate is also causing the industry to become unattractive for smaller competitors. The smaller regional competitors soak up begun merging with larger competitors. Another attempt companies are making is differentiation.

A pricing survey reported the strong value competition in the industry caused retail prices to decrease by 3.4 percent from July 2001 to July 2002. The pricing survey also reported more or less brands to decrease as much as 9 percent. close to of this price decline can be attributed to the introduction to the multipacks of bottle water. The consumers bring for the packaging of the bottle water is changing. The demand for bulk water exchange in 1 galloon or more containers is decreasing while the demand for water sold in one-liter or less is increasing. Nestle Waters started getting smaller regional companies in 2000 with Aberfoyle Springs and then in 2001 they acquired stern Mountain and Aqua Cool.... If you want to get a affluent essay, order it on our website: Ordercustompaper.com

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