Taobao Case Analysis

HARVARD BUSINESS CASE: ALIBABAS TAOBAO (A) GROUP 2 GMBA inquiry 1: What ar the major differences in the electronic network designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? wherefore? Taobao sought to distinguish itself from eBay in numerous ways. So Taobaos web designs were imbued with a strong local glossiness that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all, the website was designed like a Chinese department store. Taobaos web designs are with strong colors, a little bit noisy, with carve up of links. For example, they designed mens and womens navigation tab, to even out it more suitable for Chinese customers. The following are Taobao and eBays homepage on November 4,2010. Taobaos Homepage: eBAYs home page: Secondly, Taobao in any case developed a number of mechanisms on the website to help creat the verify between sellers and buyers because in China, even in business, affect- and cognition-based trust are highly intertwined. * Sellers need to register using their ID and bank circular information. * Taobao allowed buyers and vendors to provide feedback for each other and distinguished a somebodys score as a seller and a buyer while eBay only has champion score for one user.

* Taobao introduced Alipay in 2004. Alipay is an escrow service designed to eliminate settlement jeopardize among trading parties. Lastly, Taobao also embedded an IM service, Wangwang, in its website to facilitate conversation between buyers and sellers and between users and the company. Wangwang allows buyers to directly haggle with sellers. This service minify the communication problems of Taobao tremendously, compared to eBay. Due to the better understanding of Chinese culture and Chinese customers, Taobaos website designs are preferred by Chinese eyes because it reflected how Chinese shoppers think. Question 2: Why did Taobao defecate the Alipay system? Why did not eBay establish such a system... If you want to get a full essay, order it on our website: Ordercustompaper.com

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