How the Brain Reveals Why We Buy
Advances in neuroscience atomic number 18 changing the way some companies position their products, full-grown birth to the new field of neuromarketing
By Lone frank | Monday, November 2, 2009 | 16
BUYING WITH THE BRAIN: How marketers are using new brain science to bolster the appeal of their productsImage: JAMES NUNN
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Editors note: The future(a) is an excerpt from Mindfield: How Brain Science Is Changing Our World by Lone Frank, to be released in the U.S. November 10.
Say the word: neuromarketing. Doesnt exactly sound good, does it? Its an outlandish word that scrapes crosswise the tongue, leaving an aftertaste of thought control, science fiction, and downright creepiness. The press environ neuromarketing reflects this as well. The headlines are ominous: soon, the bright boys of the advertisement orb leave alone get hold of their sticky hands on our midland buy button. Soon, marketing experts, with the help of cutting-edge brain research, will get direct access to the inner depths of our brains where, with the right stimulation, they tail end unleash our buying impulses and get their cash registers ringing.
Neuromarketing is a two-year-old and growing fieldsome wont regular(a) admit that it is a field yetthat is striving to put out the inner mechanisms of our consumer behavior. You might say that this interest and the issues it raises are a natural extension or offshoot of neuroeconomics and the more ecumenical studies of how we make choices and decisions. Every so often, there is also a conspicuous overlap between neuroeconomists and researchers in neuromarketing. The studies in neuromarketing are just more specific and much more directed. And the consecrate Grail lies in predicting what the brain wants.
In the advertising industry, you can see neuromarketing as an attempt to make the art of advertising into a science. Any marketing expert proposing a...If you want to get a full essay, order it on our website: Ordercustompaper.com
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