Reward System And Its Impact On Employee Motivation Essay

hearty networking in like manner referred to as societal media. The outgrowth usage of kindly media indicates a potenti altogethery effective new political program for advertisers. affable Media, today, is among the best opportunities available to a brand for connecting with Prospective consumers. well-disposed media is the medium to neighborlyize. These new media win the trust of consumers by connecting with them at a deeper level. social media merchandise is the new mantra for s of all timeal brands since early last year. Marketers atomic physique 18 taking note of some different friendly media opportunities and beginning to legal action new cordial initiatives at a full(prenominal)er rate than ever before.Social media marketing and the business organisationes that utilize it deplete pose much sophisticated. angiotensin-converting enzyme loafernot afford to have no presence on the hearty take if the competitor is making winds with its carrefours and ser vices. The explosion of affectionate media phenomenon is as mind boggling as that and the pace at which it is growing is maddening. Global companies have recognized genial media marketing as a potential marketing platform, utilized them with innovations to superpower their advertizement campaign with favorable media marketing.- KEY WORDS Social networking, Marketers, Socialize, Media mixer NETWORKING Social networking, also referred to as well-disposed media, encompasses m each a(prenominal) Internet-based tools that own it easier for plurality to rocken, int periodct, engage and collaborate with each some new(prenominal). Social networking platforms such as savor book, MySpace, YouTube, LinkedIn, Twitter, blogs, message boards, Wikipedia and countless others atomic number 18 catching on like wildfire. hoi polloi use social networking to shargon recipes, photos, ideas and to keep friends updated on our lives. SOCIAL NETWORKING IN MARKETING Social media marketing ref ers to the process of gaining traffic or solicitude through social media sets. Social media itself is a catch-all term for commits that may erect radically different social actions. For instance, Twitter is a social site knowing to let people sh atomic number 18 short messages or updates with others. gift book, in contrast is a panoptic-blown social networking site that allows for share-out updates, photos, joining events and a variety of other activities. ORIGINATION OF SOCIAL NETWORKING fit to a BBC Radio 4 documentary, the origins of social networking plunder be traced hazard to the 1970s. While conducting research for the radio show, The Secret History of Social Networking, the BBCs Technology Correspondent, Rory Cellan-J wizs, found that in 1973 the owner of a record memory in Berkeley California placed an analogue computer in his stash external and invited people to come in and type messages. The computer quickly became a normal attraction, especially amongst Unive rsity of California students who would come in to the store to direct messages and take part in discussions on the analogue machine.One of the first social networking Web sites, launched in 1997, was sixerDegrees. com. This site started the trend of enabling users to become personal profiles and dissemble lists of their friends. Two years aft(prenominal) the fall of Six Degrees, Live Journal offered authors options to add a list of friends to their profile page. early(a) early social networking sites include Friendster and online dateing service Ryze. MySpace launched in 2003. However, the site didnt start drawing the attention of the masses until well into 2004, collectable for the most part in part to MySpace channelises that allowed teenagers to join the social network.Since their introduction, social networking sites (SNS) have attracted whizz thousand jillions of users, w hereby many people integrate these sites into their daily practices. The conception of Google buzz. com has been recently introduced to rival the likes of facebook, which has 350 million users. Here is a timeline to show the progress of the social networking world. 1995 Classmates. com is a social media entanglementsite created by Randy Conrad. The website helps members find, connect and keep in touch with friends and acquaintances from domesticate life. Classmates has more than 40 million active members in the US and Canada.In early 2008, Nielson Online ranked Classmates as number 3 in eccentric monthly visitors among social networking sites. 1997 Sixdegrees. com was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances and see their connection with any other user on the site. It was one of the first manifestations of a social networking websites in the format now seen today. Sixdegrees unlikable in 2007. At its height, the website had about a million users. 1999 Cyworld. com is a south-central Korean soci al networking service.Users rear end have apartment like spaces which make for a sim-world like experience. The cy in Cyworld could stand for Cyber however, it also plays on the Korean intelligence agency for transactionhip. A 2005 survey showed that 25% of South Korea was users. 2002 Friendster. com has over cxv million registered users and over 61 million unique visitors per global month. all over 90% of friendsters traffic comes from Asia. The website is also use for dating, discovering new events, bands and hobbies. 2003 Myspace. com launched after eUniverse employees with Friendster saw its potential and mimicked the more habitual features of the social networking site.Myspace became the most fashionable social networking site in US 2006. The 100th million flier was created on August 9 2006. 2005 Bebo. com is an acronym for blog early, blog often. It is exchangeable to other networking sites the site must include two specific modules, a comment section and a list of use rs friends. The site claims 40 million users. 2006 Facebook. com is the most popular social networking site boasting 350 million users. It was founded by Mark Zuckerberg who studied at Harvard University. The websites membership was initially limited by the founders to Harvard students, nevertheless was expanded to other colleges.Facebook has met with some controversy being barricade in countries such as, China, Syria and Iran. The original concept for Facebook came from the colloquial name for books presumptuousness out at the start of the academic year by universities designed to help students get to know one another(prenominal) better. 2006 Twitter. com is a social networking site that that enables its users to send and read messages known as tweets. Tweets are text based posts of up to 140 characters displayed on the authors profile page and are delivered to the authors subscribers known as followers.It is sometimes described as the SMS of the internet and is widely popular w ith about 5 million users. fibre OF SOCIAL MEDIA IN MARKETING Social media is now increasingly befitting an ingrained verbal expression of political campaigns, national defence strategies, globe policy, public relations, brand management and even intra political party communication. Since the major task of marketing as tool used to inform consumers about the companys products, who they are and what they offer, social marketing plays an important role in marketing. Social media whoremaster be used to provide an identity about the companies and the products or services that they offer. Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent. Social media makes companies concrete to consumers. If they need not but talk about the latest product news, but share their personality with them. Social media can be used to associate themselves with their peers that may be serving the afores aid(prenominal) butt joint market. Social media can be used to communicate and provide the interaction that consumer look for.THE GLOBAL IMPACT OF SOCIAL NETWORKS IN MARKETING According to comScore, a marketing research company that tracks Internet traffic, social networking sites accounted for 13. 8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, in a study of U. K. online display announce on social networking sites. Social media is changing the way marketing is done. No longer can marketers rely on putting out one general message to the public. In Malaysia, 80% of affluent Malaysians use social networking sites.The opinions of bloggers and friends have become more influential than advertisements. exploitation social media allows businesses to cast down cost on marketing or connect with customers. A number of Malaysian companies use social network to heighten their product or service. A recent example is mobi le operator DiGi who used social networking to create awareness on mobile broadband. One of the many campaigns DiGi did was secure My Broadband which was a contest allowing people to post up yeasty videos to the site. DiGi used mostly Face book and Twitter to spread the word and communicate with people.In another example, the Prudential insurance company was footrace in December 2009 a contest for which people were asked to guess the retreat fund a fictional character named Adam would need to retract comfortably. This campaign was heavily promoted over social networks and blogs. most organisations have jumped onto the social networking bandwagon. Large and small organisations alike maintain Facebook fan pages and groups. The leading cipher travel airline, AirAsia, has more than 20 different Facebook pages and groups that promote some aspect of their service. It also has Twitter feeds as well as its own social network located at www.airasia. ning. com. The results have been impr essive. It claims to lead all other airlines with a fan base of close to 100,000. The AirAsia blog is ranked as the worlds second most popular blog site by an airline charm CEO Tony Fernandes blog is the most popular in Malaysia by a corporate leader. Its YouTube site is very popular while its Twitter account has 15,500 followers. AirAsias investment of time and hunting expedition to reach out socially to Internet users must be convey results it recently announced plans to launch a brand new social network for travellers.The Nielsen Company estimates online advertising spent on the top social network and blogging sites increased 119 percent, from approximately USD49 million in August 2008 to approximately USD108 million in August 2009. Businesses and professionals are also connecting with one another on social networks. It has become commonplace for professionals to maintain accounts at LinkedIn. Using that platform, businessmen are able to find contacts that they can trust as i ntroductions come from people they know and trust. SOCIAL MEDIA MARKETING IN INDIA AN OVERVIEW India has 71 million active internet users.Social Media is really picking up new heights in India. Many companies are coming boastfully way for Social Media Optimization for their Product or Services nowadays. During resource 2009 Social Media was used for Influence Indian Voters. Social Media Marketing in India is being undertaken by brands like Tata Docomo, MTV India, Channel V, Clear Trip, Tata Photon, Axe deodorants, Microsoft, Naukri, Shaadi and many more. Besides, numerous Indian celebrities are also using SMM platform to promote their movies, music and events via Twitter, Facebook and personalized blogs.Social Media Marketing is also boosting public relations business. Several PR agencies in India are undertaking brand create exercises for corporate organizations, brands and celebrities. However, to the delight of many among us, the biggest gainers from SMM till date have been t he organizations from the Not-for- good heavens. Several Campaigns like Bell Bajao and Jaago Re have been quite prospered on Social Networking Sites. These campaigns have been sp reading the word about their occasion through blogs, Twitter and Facebook. SOCIAL MEDIA MARKETING STRATEGIES SMM is still in its infancy.Most of the online retailers though appreciate its positives fallouts on the brand awareness and promotion they are still in the early stages of adoption. For an organization willing to invest in social media marketing, it is important to understand why SMM is an important marketing outline and how it can help This is the age of consumer satisfaction. It is not about selling it is more about interacting. There is a lot to learn from the customers. Using social media one can identify customers, listen to their feedback and use them to improve and premise on products or services.SMM is not a mass advertising scheme. It can be used to identify peer groups and advertise to that particular group. Social Media can help in identifying influencers and through them one can take up a prospective customer into making a purchase. SMM calls for novel advertising methods as the attention span of online junta is very low. This is largely due to the multitasking phenomena. A person watching a video clip on YouTube might be simultaneously updating a blog, while reading another one and watching friends photographs on Facebook.In order to garner their attention away from distractions the advertisement must be innovative and interesting to hold the imagination and attention of the prospect. At the said(prenominal) time the message must also provoke the recipient into action like seeking a detailed description of the product/service, or suggesting to a friend, or initiating purchase. So, if the advertisement is trying to sell something then it should be conveniently placed with links so that the prospect can make a purchase with least effort. Similarly Social Me dia can be used to increase customer loyalty through customer yield services and hence improve customer retention.Social Media Marketing can also be used by brands to ward off any negative publicity. But the brands will have to be cautious here as over doing it may further aggravate their customers / stakeholders. There are many things that social media can do for business. Developing a outline for using it means that the firms need to think about what they want to hit this year and determine how social media fits into the plan. One of the benefits of a social media strategy is the fact that the available tools can customized for their particular needs.The firms can choose to subdue their efforts on the sites that seem to offer the best return on investment, while taking a wait and see stand on the others. damp Marketing Communications Any marketing campaign is only as good as its effectiveness in reaching the client. As the apothegm goes, you can have the best product in the world but its success depends on its reach to the customers. One advantage that social media networks such as Twitter, Blogspot, MySpace and Facebook possess is that of cross-communication.In other words, much of the information is divided across different social sites. In the previous(prenominal), marketing strategies would target a certain audience based on the resources available. These days, however, if a company has a profile page on Facebook, for example, cross talk alone can generate interest, because of the fluidity of social media websites. Social media sites have helped do away with many geographical and communicative borders companies who have listings with these sites can place themselves in a position where such communication can be just as effective as a targeted marketing campaign.In the same way, if one person subscribes to a certain companys web page, it is likely his or her friends will see it and too may become interested. Qualified potential clients can come t o the company rather than the other way around Higher Customer Satisfaction When a company is seen as being active on social media sites, it has just naturalised itself as having its proverbial finger on the pulse of modern society. In a very real way, people take notice and latch on that the company has something to say, that it is part of the community rather than simply a placid web page. By posting regular updates that subscribers can see, business can appeal to their tastes and, more importantly, that business also has the readiness to follow trends and change strategies based on the requirement. A keen observation is always ingrained for these updates. A close association with current scenario and trends will align the business people to more accurately cater to their audiences needs. In the past, a happy customer was a customer who could become a regular customer.Today, a happy customer or client has the ability to recommend a company to others grouped under similar targe t audience. Social networks can accomplish much of the work that in the past was allocated to the more traditional e-mail campaigns. Stronger Financial Returns This final factor should be the most obvious and, at the same time, the most motivating. It only stands to understanding that with a larger target base, sales and publicity will of course increase.One important thing to remember is that there are a few(prenominal) if any costs when dealing with social sites. In the past, domain names came with a price tag. Even more relevant was the financial magnetic core which often accompanied building a very good website (web design, maintenance, updates, etc). When a company takes advantage of social media, on the other hand, not only does exposure increase if done in the right manner, but also the financial obligation is little, if any. Why, then, are more businesses not taking full advantage of the tools in front of them?One of the issues is that many out there still consider the social media market a niche sector and havent fully implemented their campaigns to include social networking as a part of the overall strategy. Other companies state that not all of their employees are open to newer technologies. Still others just dont have correct media policies in place i. e. what can be said, how it can be said, the chain of command to approve updatesthe list can go on and on. The main issue tends to revolve around the adaptation to changing technologies and sources of revenue. coatingThere is no escaping social media these days, either for individuals or for businesses. Today, it is impossible to purloin social media from the online world. Companies are diverting resources and rethinking their traditional outreach strategies. And as the social media wave dissipates into the vast ocean of connected experiences, the term itself will become an entranceway in dictionaries and encyclopaedias and we will embark on a new era of knowledge, accessibility and experienc es unbound by distance, time or physical walls. It is high time that every business adopts social media and takes it seriously