Advertising Analysis Essay -- Ad Advertisement Commercial Essays

Advertising AnalysisThis paper will analyze an ATT commercial message according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is hard to reach and how they do so. The commercial begins with Latino rap music performing in the background, as a man drives up in a 62 chevy low rider convertible. This gondola is the paramount of ghetto movement enhancement. As he pulls up it is impossible not to notice his gondolas lifelessly high-powered hydraulics. This car is classic and one quite a little tell its worth by it expensive paint job alone. The driver is dressed in an aristocratic ghetto style which includes and expensive watch and ameliorate than average clothing. A goatee adds to this style of lookance. The driver asks a group of cardinal young people if they are using the phone that one of them is tilted against. wiz of the shocked juveniles responds that he isnt using the phone. The driver says,The great(p) thing about 1-800 chat ATT is the rates dont throttle up and down.The driver then tries to hop out of the insanely rocking car but trips and lands on his face in the street. He dials 1-800 call ATT and shakes out his hand as the sound effects of a snatch whip coincides. He then says,smooth to himself as if to affirm his coolness. One of the young ladies by the phone flashes him a questioning look. When the line picks up he states,Sweetie, I need a ride. The camera pans to his car that is bouncing down the street setting off car alarms. He then pounds his chest twice and holds out his fist, a ghetto gesture, again seek to reaffirm his coolness. The makers of this commercial intended the audience to be teenagers and young adults. The determine used were sex appeal (of one of the... ...y they did this was by using exaggeration to such a point so as to make something fashionable appear ludicrously funny. The repeated exposures to the service throughout the commercial ov erly aids in selling the service. The time slot and channel for this commercial was also strategically planned so as to get the maximal exposure to the intended audience. There was no attempt to hide the fricative advertising. This was clearly meant to be seen as a commercial. However, the ethics were a fight on the shady side so as to make the smokestack seem better than it really was. The small print of the details makes it appear as though the company is trying to hide the truth and is shown further because it is mandatory. The rhetoric of this commercial is in short stating this commercial is meant to sell a service to young people through a comedic commercial piece of music hiding the negative ethics.