Marketing activities Essay

Jeans ar just an ordinary comp wizardnt part of clothing to many commonwealth. To new(prenominal)s, however, they are a powerful means of self-expression. This point is confirmed by the sheer number of companies that produce jeans, including Levis, Gap, Old Navy, Calvin Klein, Armani, Guess, dud Sixty, Tommy Hilfiger and many others. Jeans are unity of many ways in which a soulfulness roll in the hay dismiss a message to other people concerning various aspects of ones character, an easy and understandable way at that. Given the turgid scale of marketing activities of clothing manufacturers nowadays, if jeans did not publicize a message, the producing companies would invent a message for them.It is just so intrigue to impart a twist of meaning to a couple of knee pants so that the pubic brush off identify them with a particular path or trend. This is the age of man-to-manisation and customization, and clothing manufacturers do not indigence to stay behind. They want to make their product limited and readily perceptible and they do boththing they can to appeal to their target audience with a specific message. For instance, Levis are now seen as a traditional American outfit, virtu whollyything that brings one back to the times of life on the frontier or something that our grandparents wore.Gap, on the contrary, is a to a greater extent than than youthful, girlish look, and so is Miss Sixty. This process can be described as branding, a concept familiar to e genuinely marketer who knows that if a piece of clothing does not send a message, it is the job of the marketer to invent this message and make sure the authority buyers are able to recognise it. The marketers task is to plant in the capitulum of the consumer the idea that carrying a certain brand is linked to a philosophy, that a company does not stand merely for a set of machines with workers as appendages, that it can develop and sustain an ideology embodied in a simple pair of jea ns.What kind of messages can jeans send out? First, a person can opt for a traditional or a modern design, underscoring the level of commitment to modernity and change. It is most often pictorial for older people to choose traditional fashion, classical fits that will s slip awayping point for many years without violating the norms of fashion. The green, on the contrary, will most often usurp the fashions of this really season in order to underscore that they are at the forefront of fashion. When, for instance, an older person whitethorn opt for a more modern cut going to a youth venue for some reason.This can send out a message to the younger host that this person wants to be in many ways like them and care their experiences in different possible ways. Then there is the question to be solved as to how much sex appeal the jeans should hold. We all call back very well this trend towards super-tight mens jeans that mostly young guys wore partly because it was fashionable and p artly because they wanted to demonstrate their attractions to the paired sex. Girls can also wear tight jeans or choose those that are very low-cut to emphasize their appeal.As with revealing clothing in general, a person wearing such clothing demonstrates that he or she is very confident of ones ability to attract other people and happy or at least not shameful of ones figure. This is not always the case, and those who think their bodies are distasteful are not likely to choose jeans that will reveal a large part of it. Another message linked to wearing sexy jeans is the construction of the desire to be liked by the opposite sex. Surely we all or almost all have this desire, but not everybody would refuse to reveal it in public, either in words or in clothing.Many people are wary of being too have about this inner drive and try to suppress it as something indecent. The individual who chooses to demonstrate this natural instinct is sending a message to representatives of the opp osite sex Look at me, I want you to appreciate me. Am I not good-looking? Tight jeans will almost certainly make guys inspect a girls figure more closely than that of her more modest friends even if those look like top models. She will then attract more suitors but at the identical time risks incurring girls anger as they recognize that she is out on a hunt and will grab a fair dower of what could have been their prey.Thus, wearing provocative jeans can also be a sign of daring, ability to defy social norms and to disregard the opinion of other people. Since in most cultures flirting is reserved for informal surroundings, a person who puts on a sexy-looking pair indicates that he or she believes to be in a setting where flirting is acceptable and one can seem to find a partner. Few people would seriously consider put on provocative jeans on a corporate outing since this would send the wrong message to the colleagues. Besides, jeans can look either sophisticated or sloppy, and this distinction, too, is meaningful.A person may choose to look sloppy in order to underscore the informality of the situation and to make others feel at ease. This effect can occur when, for instance, an official or top-level executive invents a little outing with subordinates and wants to appear in the image of a simple, realistic man attentive to their needs and feelings. Choice of an upscale-looking, elegant pair of jeans may not be quite the right choice since this will actuate the inferiors once again about the difference in the social attitude between them and their boss. A casual, sloppy pair will be more acceptable.