Abou Shakra Essay

Q 01 Describe Abou Shakra in name of the judge it provides for node. Ans Abou Shakra has managed to economize its own identity by having convenient customer over the old age. It was unaccompanied possible as it followed some set since its inception to uphold its true identity as a restaurant. These determine are as follow Advantage As a raw restaurant when it started, it had to compete with the whole mart as there was not many different cuisines available like now. So the competitive market necessitate that Abou Shakra had to offer something that would give him some advantage over the other competitors. This advantage turned out to be the greatest customer value offered by Abou Shakra, which was not offered by the majority of his customers.See more shaping research problem and setting objectives EssayPersistentFocus on Customer This restaurant have maintained the persistent focus on customer well-being and satisfaction and that had origin tout ensembley been the key fa ctor to their success. This customer based marketing has been proved as the right track for their nonparallel triumphs they have reached so far. Philosophy Since its beginning, Abou Shakra has placed importance on its fine dishes, prepared them with passions and provided a memorable experience to their guests. Abou Shakra has been follo backstage this philosophy ever so since its establishment. This philosophy has brought in some other values n different moods.Such as Abou Shakra has always ensured that its supplies are provided daily and they are maintain with appropriate standard. They have their own farms for meats and vegetables so that they can best ontogeny in the market. Over the years, it has kept its menu as simple as possible. Following no complexities has allowed it provide the best food so far. It has excessively maintained a hygiene environment for its customers so that they can expression like home. Their best feature would be their well trained employee win g that that ensure the utmost customer satisfaction.Q 02 Do you think Abou Shakra should develop a high-growth st ordinategy? Why or why not? Ans No, I dont think Abou Shakra should develop a high growth strategy. Abou Shakra has successfully managed to collect good amount of profit over the years by following its existing strategy. This strategy has ensured its high efficiency rate all the way from its beginning. The reason behind this successful strategy 1) large service From its day one, Abou Shakra has emphasized on one thing only and that is customer satisfaction. Through its amazing services, this restaurant has managed to satisfy almost all the customers it attends every year. Elegant dishes, friendly employees and hygiene environment have helped it to succeed its peak.2) Correct Locations Though it was first established in 1947, it only has 12 outlets in Egypt including 2 international branches. This way of choosing correct locations for the food lovers proves to be one of the best strategic ways it has followed. But these various locations didnt come out as a hectic way of managing as Abou Shakra has always ensured its fresh deliveries to its each outlet.3) Fresh Ingredients Fresh ingredients also helped it to maintain the equal interest in all outlets. They never compromised with any of its ingredients all the same it was their overseas outlet which has proved as one of the best way to ensure satisfied customer.4) Low budget on Advertisement As Abou Shakra believes that satisfied customer is the best advertising tool, they always tend to reduces expenses alternatively of fall outing a large amount of money. They even try to spend that money on increasing the quality of the food and service provided.