Indian Cinema

The Communication Review, 10: 5776, 2007 Copyright © Taylor & Francis Group, LLC ISSN 1071-4421 print / 1547-7487 online deep down: 10.1080/10714420601168491 1TG05hC47eR17 C-V47o4m28m17 unication Review, Vol. 10, No. 1, January 2007: pp. 124 THE GLOBALIZATION OF BOLLYWOOD: AN ETHNOGRAPHY OF NON-ELITE AUDIENCES IN INDIA SB.o Rllyaowood globalisation Non-Elite Audiences Shakuntala Rao State University of New York, Department of Communication on that point has been a maturement Hesperian interest in Bollywood, Indias large film assiduity based in Mumbai. This expression attempts to queue the ways in which Indian identity is be shaped by the new globalizing Bollywood and how non-elite audiences from sink middle variant and rural India are understanding these images. This ethnography smash that the non-elite audiences find themselves increasingly distanced from the images that Indian cinema is constructing. The films are creating an elitism constituted by the brand logic of transnational capital which is redefining the meaning of the masses. entrance westboundern interest has been growing in Bollywood, as Indias large film industry based in Mumbai which produces more(prenominal) than 300 Hindu films every year (Geetha, 2003, p. 30), has come to be called.

Andrew Lloyd Webbers tuneful Bombay Dreams, with music by A. R. Rahman, has become a Broadway hit. Bollywood blockbusters are instanter exported in large numbers of subtitled prints to the U.S. and the UK, and western general relations firms have interpreted over the publicity works. Newspapers homogeneous The Ne w York Times and the upper-case letter Post! have started issue regular reviews of these releases and multiplexes in New York, San Francisco, and Toronto routinely premier Bollywood films. The West may have the biggest stalls in the manhoods media bazaar, write Power and Mazumdar (2000, p. 88), but it is not the scarcely player. globalisation isnt The author wishes to thank Erin Mitchell and the reviewers of this journal for...If you want to aline forth a full essay, order it on our website: OrderCustomPaper.com

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