S V R [ - bjbj J O M 8 T y 0 z 2z z 6zU f 0 INNOVATION : A WAY TO interject upon COMPETITIVENESS Customer Inserts His /Her Name Customer Inserts Grade eat Customer Inserts Tutor s Name 10TH July 2009 When a friendship is established , it sets out a list of target area glasss which be meant to be achieved all over the life of the companionship . wiz objective that is common for all production linees , big or small , is the sustainability of business processes . To achieve so , the company devises plans , strategies and methods . whiz such dodge is that of cosmos . This helps the company to attain its craved objectives Discuss , employ examples , what is meant by the term innovation (20 mark The term innovation is used in management sciences . It reflects red-hot ideas in thought , products , organizations and business es (Kotler , 2006 ,p80 . If a company comes up with new-sprung(prenominal) ideas they are stepwise implemented .
The end result of these ideas is a product which is in demand by the customers . These products not lone(prenominal) give the company a competitive edge over other companies hardly also cater to the needs of great deal who eventually casting the customer base of a company . For example : hardly a(prenominal) years back there was no means of communication with people . Nokia was the first company that came up with the invention of spry phones does not necessarily mean develop a completely new pr oduct . Modification of a product digest al! so be called innovation . For example...If you sine qua non to get a full essay, order it on our website:
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