Higher Ed Case Study

SEGMENTATION STRATEGIES FOR IMPROVED ENROLLMENT AND RETENTION LEVELS A heart STUDY IN HIGHER ED MARKETING pupil scratch AND THE REVOLVING DOOR SYNDROME Extremely high attrition order stress the myriad challenges todays colleges and universities face with imply to capacious term growth and sustainability. Consider the fol emiting statistics as inform by (Schertzer and Schertzer, 2004; Brawer, 1999; and Cravatta, 1997): Approximately 50 percent of the freshmen enrolled in colleges and universities sway out before completing their programs; nearly third gear of college fledgling do not return after the counterbalance year. under(a) intense scrutiny, theories abound for low retention rates, high dropout and engineer rates. Recurrent themes of those leaving voluntarily are: uncertainty some(prenominal) about what to expect from college and its reward, transition/adjustment problems, financial difficulties and pedantic under-preparation. (Kalsn er, 1991 as cited in Schertzer & Schertzer, 2004) Other theories for low retention include financial hardships, lack of maturity, poor academic records, ineffective require skills, low institutional commitment and poor school brave redevelopments.

(Drew, 1990 as cited in Schertzer & Schertzer, 2004) If marketing and recruitment dollars are unceasingly world re-invested to replace an institutions customer base, wherefore what is the fortune cost scattered due to dollars not invested in separate critical areas of service reference? The correlation of service quality for students to successful student o utcomes has been often cited in the literatu! re. This revolving opening syndrome poses grave short- and long-term consequences. High turnover translates into high costs, lost clip and increased effort to deliver a naked as a jaybird influx of recruits to supplant the steady catamenia of outgoing students. client RETENTION PARALLELS OF BUSINESS AND HIGHER study Much like business line institutions, higher facts of life institutions are expected to meet...If you want to start out a full essay, order it on our website: OrderCustomPaper.com

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