The External and Internal Environment Effects on the Management of Reckitt Benckiser in Bangladesh

BACKGROUND

Reckitt Benckiser is a renowned name in the consumer goods industry of the world. Reckitt Benckiser was form with the merger of Britains Reckitt & Colman and Benckiser of the Netherlands in December 1999. The new Reckitt Benckiser is the worlds largest theatre and cleaning Product Company (excluding laundry detergents). Reckitt Benckiser sells its products in clxxx countries and has operations in over 50 countries.

In this project we subscribe discussed about the various aspects Reckitt Benckiser, Bangladesh. In Bangladesh Reckitt Benckiser has created a good grocery for its products. It has created a good brand image and a class of loyal customers. We have conducted interviews with some fellow employers of Reckitt Benckiser and from those we can speculate that there are three principles followed by Reckitt Benckiser such as the symbol of tonus that refers continuous improvement, customer satisfaction and the run one is a responsible citizen of the world. To the customer, the company provides branded quality products with superior value that improves the quality of their lives. The company contributes charitable company activities and also provides utmost concern for the environment. To Reckitt Benckiser quality is not proficient another goal but it is an essential condition to hold in competitive advantage. In align to comply with this commitment Reckitt Benckiser has been relying on Quality Assurance rather than Quality control.



In our province they produce and market products, which are both for high-income direct and low-income level people. By producing international quality products Reckitt Benckiser helps the country to save contrasted exchange through import substitution. State of the art plants of Reckitt Benckiser stands as a proud sign of leadership and commitment to the local anesthetic consumers.

*COMPANY HISTORY:

Now let me briefly discuss about the autobiography of Reckitt Benckiser. On 1814 Jeremiah Colman begins milling...

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