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Running Head : The depth psychology of Volvo merchandising PlanThe Analysis of Volvo marketplaceplaceing Plan[Author][Class or Subject]Title : The Analysis of Volvo Cars merchandising PlanStrengthsVolvo Cars have a have in mind of being safe . The on- attract(prenominal) marketing strategy builds on this as shown in the Volvo SUV wherein a young girl is buckled cut down in a railroad railway car seat at the grooming by her dad and followed by the banner question of Who would you subscribe through a Volvo to apostrophizes to both families irregard little of income brackets .[1]The company s guide word Volvo for sustenance has been accepted by the car buying world because of the turn out feel and reliability of Volvo cars over the eld [1]Longevity . Volvo owners have period and once to a greater extent boasted of having several trillion persistent horse clubs [4] and [5] . This jillion clam clubs refer to cars with engines that have prey up to a million miles with minor problemsWeaknessesVolvo s affiliation with the crossway Company . The late(a) compact of Volvo with crossroad hurt the Volvo s constitution as a unfaltering vehicle of choice . Consumers are awake of Ford s recent troubles and in that location were a lot of market rec entirelys of Ford vehicles , the or so recent of which was the starter pass on of pick-up trucks which caused some trucks to start a fire .[1] and [3]Volvo owners have devoted a nickname for their cars (Brick ) referring ii to the solid construction to the car , and overly to the styling of the car . For some(prenominal) years the styling was very boxy - this goes against the market trend of having sleek and electric sander , and compact styling . Two websites utilise to Volvo owners which indicated these comments are hypertext transfer protocol /brickboard .com , and http /www .swedishbricks .netWith distributively brand of car ever comes a striving of lemons . With Volvo there were serious electrical problems with the 2000 straight of cars .

[3] and [4] . These complaints from owners of 2000 Volvo serial can be found at heterogeneous websites from Yahoo to MSNVolvo may appeal to all car buyers from all market brackets of A to D but the cost of acquire one can lone(prenominal) be afforded by the AB bracket .[1]OpportunitiesVolvo s marketing course of study is always hinged on its repute as a skilful car maker . championship the glitches in the early 2000 series , Volvo has kept its loyal invitee base in the AB marketVolvo developed a line of luxurious miserliness cars in the S-40 series It has up to 28 mpg . And is considered affordable at a little over 20 ,000 for 2005 and 2006 series and can also be acquired used with less(prenominal) than 100 ,000 miles driven at 9 ,000 . This is Volvo s response to the development public clamor for economy cars because of stretchd rise in gas pricesThreatsPrices of gas continue to make the public qualify from luxury and sport vehicles to more economic cars that fetch swell gas mileage . only other car manufacturers...If you inadequacy to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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