DEIRDRE OBRIEN* AND ANN M. TORRES**
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ABSTRACT his study investigates Facebook users perceptions of online retirement, exploring their sentience of loneliness issues and how their behaviour is in?uenced by this awareness, as easy as the role of trust in an online social networking environment. A cross-sectional survey design is used. The sample frame is a network of Facebook friends; 285 survey rejoinders were collected giving a response rate of 47.5 per cent. The study reveals over half of Facebook users have a high level of privacy awareness; however, an element of doubtfulness is evident. Privacy concerns are prevalent especially relating to third parties coming to Facebook users information. Over three-quarters of users have changed their privacy settings to tighter controls, prompted largely by privacy concerns. The most active period for change to privacy settings was 2010, re?ecting a response to the controversy surrounding Facebooks privacy approach. Only one-quarter of users trust Facebook, yet the majority of users believe some(prenominal) Facebook and users have an equal obligation to protect users information.
Key haggling: privacy; trust; social networking; Facebook INTRODUCTION The social networking phenomenon is devour the lives of millions of users around the world. Since the inception of the ?rst social networking site, SixDegrees.com in 1997 (Boyd and Ellison, 2008), the social networking furiousness has grown beyond all expectations. Nielsen (2009) reports two-thirds of internet users are exploitation social networking and blogging sites. The rate of adoption of social networking sites continues to grow as individuals search to become part of a virtual community, to helping opinions and to connect and socialise with people of similar interests (Chaffey et al., 2009). Social networking users come on to be
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