ESPN:Killing The Habit-An editorial project highlighting the risk of tobacco in ESPN broadcasted sports. One sided.

ESPN: Killing the Habit

When walking into my livingroom Sunday morning I poster my parents and two younger sisters flipping between reruns of the winter X Games on ESPN 2 and NASCAR on ESPN. Normally, this average American habit of business surfing wouldnt stop my pursuit for breakfast, yet today I realize both sports are announcing tobacco plant companies as sponsors. Although the companies were concealment croupe blinding anti-tobacco campaign slogans, this appalling presence of rear end advertisement caught my attention. Taking a look at my minuscular sisters lost in the world of public television I realized the true influence ESPN and its advertisers have on the callowness of today. This is why I believe ESPN should not allow tobacco sponsors to advertise at their sporting events.

According to Mark Shapiro, ESPNs executive vice-president, close to viewers watching the X Games are in the 12 to 24 year old age group. In 2003s wintertime X Games, this impressionable age of youth were exposed to sponsors much(prenominal) as Mountain Dew, Taco Bell, Verizon Wireless, and...Lorillard Tobacco Company. Hiding behind their Tobacco is Wacko...If Youre a Teen advertising slogan, Lorillard was able to banquet their name all over the Colorado Aspen mountain. But were they in reality trying to discourage the 80% of teenager smokers who smoke their prevalent Newport score, according to poll featured on http://tfk.grassroot.com?



Or were they simply trying to promote their product by oblation it as the rebellious thing to do?

Another popular laughingstock producer hiding behind ESPN broadcasted sports is RJR Tobacco Company. Their well-known Winston brand is seen and heard every time the popular NASCAR (National Association of dribble Car Auto Racing) games are broadcasted. As NASCAR racings popularity grows, Winstons advertisement in this family-orientated sport grows also. So its highly probable that the little boy in the crowd cheering...

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