Buono Vita Restaurant and Café Marketing Plan

1.0         Executive Summary Buono Vita eating place and Café forget be the guide gourmet pizza and pasta restaurant in Canberra. The youthful line of innovative, premium, pasta dishes include pesto pasta with fresh ail and marinated grilled chicken, fresh seafood tossed in garlic, white wine, parsley & angstrom unit; Napolitano sauce and fresh mussels and clams in a marinara sauce.

Buono Vita Restaurant and Café also serves distinct salads, desserts, and beverages. Buono Vita Restaurant and Café will reinvent the pasta and pizza experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a sensible price, great tasting dishes, a convenient location indoors the Canberra city central, and setting an industry-benchmark for customer service.

As salubrious serving meals, Buono Vita will have a large extract of coffees and beverages freshly brewed for the best resulting taste. The café section will be airfoil from breakfast, all the way through until closing time.

Marketing will play a fundamental role in the achievement of Buono Vita Restaurant and Café. Buono Vita must build a product around the services it offers by greatly promoting itself through local television, radio, and stain advertizing. Marketing efforts are just the beginning by the time a potential customer enters Buono Vita Restaurant and Café for the first time. A strong importance will be put on keeping customers and building product loyalty through few programs focused on staffing, experience, and customer satisfaction.

2.0         Introduction 3.



0         Objectives of the Marketing contrive Buono Vitas advertising budget is very limited, so the advertising program will be very simple until increase growth in profits. Buono Vitas will do ship mail, banner ads, and inserts and hopefully website launch in the upcoming months of development. The of import marketing objectives for Buono Vita are as follows: 1.         Maintain positive, steady, growth separately month.

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