Business of Fashion COS shopping mystery Essay Example | Topics and Well Written Essays - 500 words

Business of Fashion COS shopping mystery - Essay Example The essay "Business of Fashion COS shopping mystery" concerns Business and Fashion. The objective of establishing COS was therefore to provide people like these with the opportunity to purchase classy and fashionable goods without necessarily paying exorbitant amounts of money. On the other hand, it is also important to note that offering cheap products was not part of this strategy; the goods were supposed to be cheaper but not cheap. Finally, after months of talking about it, I visited the COS Flagship Store at 222 Regent St – near Oxford Circus. I must say that the store had a very good ambience, and the setting gave it a grandeur that I did not expect to see given the â€Å"cheaper† slogan that H&M had adopted for use in selling COS to its customers. The store was generally clean, and the dressing rooms were nice, presentable and welcoming. The attendants were all dressed in casual clothing, which was not a surprise considering the line of work they were in. From th e entrance, I could see both classic and casual attire. It is also worth mentioning that all the employees wore the current season trends from the brand; this is a promotional strategy that is used by businesses all over the world. If you want to popularize your products and get people to use them, start closer to home. One thing that left me disappointed during my visit was the service. I mean, it is one thing to set up shop, and a different thing to create good customer service that promotes a good rapport between a business and its customers.