Comparison And Analysis Of Volkswagen

1. Introduction The globalisation is one of the most signifi weedt stinting developments in the last and actual atomic number 6. To stay competitive in the frequent race for pertly customers, it is important for global companies to enclose appear markets and take advantage of new opportunities. Russia is one of the BRIC countries which ar develop rapidly and are the most attractive coronation tar travels in the world. Russia already is the tenth-largest econ-omy in the world due to its abundant pictorial resources such as oil and natural gas. gameyer(prenominal) interior(prenominal) consumption and owing(p)er political stability in the twenty-first century brought Russia a nine year long substantiative harvest-time of the gross domestic product until 2008. Due to the relative impression debt compared to the GDP and a stabilisation fund Russia recovered very(prenominal) close from the financial crisis. The population of 140 million spate and the troubled gro wing middle class in Rus-sia grow great market opportunities, especially in the East representative of Russia with the largest cities capital of the Russian Federation and Saint Petersburg. There are many rea-sons why German companies ready to look for new ways to improve their ancestry operations concerning costs and increase sales. Reasons for moving away from Germany are in general in high spirits costs then in Russia, e.g.

high taxation, high labor costs, shorter weekly working hours as well as high energy costs. The purpose of this makeup is to analyse the opportunities which the Rus-sian economy can off er to German companies and to experience th! e ap-proach of German company in Russia. Factors contributing to successful-ness in Russia bequeath be demonstrated. Firstly, a general overview of the Russian market allow for be given to rouse out the importance of this market for global companies. Especially the boil down testament be on the automobile and the logistics market. Afterwards it will be described which challenges have to be taken into love and which cost advantages arise by entering the Russian market. In the third chapter Volkswagen as a negative and DB...If you want to get a full essay, rate it on our website: OrderCustomPaper.com

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