commercialise segmentation
Segmenting consumer markets
Geographic Segmentation
Dividing a market into antithetical geographical units such as nations regions countries and cities
* May decide to progress to in one or more
* Many companies are choosing to localise their products, advertising and promotion and sales efforts to meet the require of individual geographical segments
* specialised products withal exist- i.e.
fish in a fishermans town
Demographic segmentation
Dividing market into segments based on variables such as age, gender family size life calendar method of birth control income occupation etc
* Most popular basis for segmentation
* Consumer necessarily and wants permit been shown to vary closely with demographic status
epoch and life cycle stage
Dividing a market into different age and life cycle groups
* Must be wide-awake to guard against stereotypes
* Age can be a despicable predictor of a persons life cycle
Gender
Dividing a market into different segments based on gender
* A neglected gender segment can offer refreshful opportunities
Income
Dividing a market into different income segments
* Many companies target large consumers with luxury goods and convenience services
* Others target the low and eye income groups
* Recent global financial crisis has provided troubles for those marketers targeting specific income groups, Many customers concur cut back on their speding
Psychographic segmentation
* Dividing a market into different segments based on social class, lifestyle or personality characteristics
* People in the same demographic have very different psychographic profiles
* Marketers often segment their markets based on lifestyle and base their marketing strategies on lifestyle appeals
* Marketers also use personality variables to segment markets
Behavioural segmentation
Dividing a market into segments based on consumer knowledge attitudes uses or answer to a...If you want to get a full essay, order it on our website: Ordercustompaper.com
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