Throughout history businesses drive tried to arrogate all possible potential through market research, as yet due to ever changing trends and technologies that has paved the way to innovations, feedrs have shifted from unmatchable desire to another. All of us be consumers and toy a vital role in shaping the decisions of the theater regarding the product they offer. We consume things of periodic use; we also consume and buy these products according to the needs, sine qua nons, preferences and purchasing power. In some societies, in that respect are consumers who can acquire their basic needs, wants and sometimes their luxuriant needs, while on the other hand there are some who barely meet their basic needs. Marketers try to view the needs and wants of consumers to better understand their demeanour. In todays business trends, companies are focusing on how they will hold back their product stand out from other competitions (Asikainen and Martinez 2010).
Young plenty today project an interesting target market for companies who are engaging in the clothing industry.
The youth today, presents a giant market whose buying power has increased due to the factors that profess their buying behaviors. The researchers found it interesting to describe the factors affecting the buying behavior of Holy Angel University. Given that the youth are also peculiar about clothing, and clothing is considered as one of the most popular goods which a consumer finds essential in their daily living.
Consumer behavior is a dynamic process that may or may not lead in purchasing a product or service. It is dynamic because the thinking, feelings and actions of individual consumers, target consumers and smart set at large are constantly changing (Peter and Olson, 2008). The consumer behavior of an important sector of the young consumer group, college students at Holy Angel...If you want to get a full essay, order it on our website: Ordercustompaper.com
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