Kfc Swot Analysis

THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success at bottom the airline industry, an awareness of the external environment is essential. This section aims to highlight the position of the industry, in particular looking at competitors and assessing KFCs capability to meet current and future ch allenges. 1.1 PESTEL Analysis An synopsis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are touch by the government policies on the regulations of spendthrift sustenance operation. presently government are controlling the marketing of fast regimen restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments excessively control the license given for open the fast food restaurant and other business regulation need to detect such as for a franchise business. Good family relationship with government in giving mutual benefits such as employment and tax is a must for the company to chase in any foreign market. ECONOMIC: Though for furthermost 1 twelvemonth there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that finish that of other sectors in. The GDP (Purchasing Power Parity) is estimated at 2.

965 trillion U.S. dollars in the year 2010. The GDP- per Capita (PPP) was 2700 U.S. dollars as estimated in 2008. The GDP- real growth crop in 2007 was 8.7%. Foreign direct investment rose in the fiscal year ended March 31 2007 to almost $16 billion from just $5.5 billion a year earlier. So taking into considerations the economic factors of U.K KFC is safe. SOCIO CULTURAL: The social skid toward fast good consumption is changing and U.K has seen an increase of 90% fast food consumption from the year 2002- 2007. This increase is cold greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend... If you want to get a full essay, order it on our website: Ordercustompaper.com

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