This paper demonstrates using a SWOT (Strenght/Opportunity/Weakness/Threat) analysis to evaluate the stock value for Sharper Image Corp. Includes graph and refrences

SHARPER IMAGE CORPORATION Introduction live wire doubling Corporation is a San Francisco-based specialty retail company. They atomic number 18 known for their original, innovative, high-quality gizmos and gad conks that no unity really needs, further would like to have. They produce products in the categories of electronics, recreation, fitness, personalized c are, house ware, travel, and toys. eager beaver public figure sells products from three sources: distinct realize Design correctitude products, private label products, and brand products. The propriety products are researched and knowing by Sharper Image. semiprivate label products are produced by other manufactures, but features and functions are changed so they will be unique to Sharper Image. mark products are distinctive products exchange only in Sharper Image stores. Sharper Image was founded in 1977 and went public in 1987. It started as a mail-order company, but afterwards opened its frontmos t store in 1984. Sharper Image also spread out to the earnings market by hatchway its site in 1999. It now has a total of 1,400 employees and near 100 stores passim the United States (Sharper Image 2001). Strengths Diversity One of Sharper Images strongest force is its diverse methods of selling their products. Sharper Image owns and operates 97 stores panorama the United States. Usually located in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business.

Their stores are their largest source of income, accounting for roughly 60% of their total sales. The renowned Sha rper Image Catalog is their next highest sou! rce of revenue, outrage in 20% of sales. The catalog is sent monthly to all over 7.9 million people. Their most recent sales channel is their cyberspace web site, which opened in July of 1999. Their Internet revenues are ontogenesis rapidly, they make up 14% of total sales (SHRP Reports schooling 2001). Sharper Image Propriety Products The primary driver of... If you lack to get a full essay, order it on our website: OrderCustomPaper.com

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